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Creator
campaigns,
structured.

The right idea. The right creators. Content that lasts. Wafia brings influence, creative, production and ads together to move your brand forward.

See our work
Influence / Creative / Production / Ads
YOUR BRAND HAS A STORY. LET’S MAKE IT RESONATE.

Our method

From diagnosis to impact

  1. Audit

    Your brand, your audiences, your goals. We start from the ground up.

  2. Strategy

    The right idea. An angle that makes people want to listen.

  3. Casting

    The right voices for your brand. Not just audiences.

  4. Production

    From brief to final cut. Content made for its audience.

  5. Distribution & reporting

    Amplify, measure, reuse. Make what works last.

Brands that trust us

Our work: three brands, three ways to express themselves.

Visitors being welcomed outside Korea House in Paris
02 / 03Official CJ logoActivation / Paris 2024

CJ GROUPKOREA HOUSE

A cultural immersion in the heart of Paris.

Bringing Korean culture to life through the people who discover it. And extending the encounter beyond the event.

A new car reveal photographed by the audience at the EQUIP AUTO Paris show
03 / 03Media coverage / Paris Expo

AUTO SHOW50TH EDITION

The show is lived on site. And far beyond.

Four days at the pace of the show: interviews, innovations and short formats. Coverage designed to bring the event to life on social media.

Boost Your Mood / Fitness

BASIC-FIT

And you, how do you boost your mood?

The brief fits in a single Reel: a hook about mood, the workout routine, the moment after (a walk, reading, a healthy meal), then an inspiring note that invites the audience to respond. Wafia handles the casting of ten lifestyle and fitness profiles, writes the intent brief and lets each creator adapt it to their own world: no imposed lines, with the #BoostYourMood hashtag as the only common thread. The result: credible TikToks and Reels that live on beyond their first release and that anyone can relate to.

Boost Your Mood campaign · 10-creator casting · Creative brief · TikTok & Reels

10
creators activated
6M
organic views
21.44%
engagement rate
What about your brand?

The hands-on team

Experts
in the field.
And in culture.

Good campaigns feel obvious. They don’t push. They find the right rhythm, the right face, the right way to exist. That’s what the Wafia team sets out to build.

From brief to idea · from idea to content

FAQ

Your questions.
Our answers.

Yes. The right question isn’t the size of the brand, but how clear the moment is: what needs to be told, to whom, and with what ambition.

Campaign studio

Let’s talk about
your next campaign.